Virat Kohli Set to Launch One8 Globally: Everything You Need to Know About His Sportswear Brand
Indian cricket superstar Virat Kohli is preparing for a major new chapter in his entrepreneurial journey with the global launch of his sportswear and lifestyle brand One8. Inspired by Kohli's iconic jersey number 18, One8 has evolved from a celebrity-backed label into a standalone sportswear brand with ambitions to compete with leading international athletic companies.
The brand was originally launched in partnership with Puma in 2017 and quickly gained popularity through apparel, footwear, fragrances, and lifestyle products. However, in late 2025, Kohli ended his long-standing ****** ociation with Puma and partnered with Indian sportswear company Agilitas Sports to take complete control of One8's future growth and expansion.
Under the new partnership, Agilitas Sports acquired One8 and brought Kohli on board as an investor and co-founder. The goal is to transform One8 into a premium global sportswear brand originating from India. The company plans to compete across multiple categories, including performance footwear, sports apparel, accessories, training gear, and lifestyle fashion.
One8 is expected to officially enter a new phase with its global premiere event scheduled for June 21, 2026. The launch is being positioned as a landmark moment for the brand, with Kohli describing it as his debut as a co-founder. The event is expected to showcase the future vision of One8, including new product lines, branding, and international expansion plans. Reports suggest that the brand will focus heavily on high-performance athletic products designed specifically for Indian and global consumers.
Earlier this year, One8 unveiled its first signature cricket shoe, marking a significant milestone for the brand. The footwear was designed with direct input from Kohli and reflects his vision of combining elite sports performance with modern design. The company is also expanding into women's sportswear, with Indian cricket star Smriti Mandhana joining as a co-creator and ambassador to help develop products for female athletes.
Industry experts believe One8 has the potential to become India's first truly global sportswear brand. Backed by Agilitas' manufacturing capabilities, retail network, and research infrastructure, the brand aims to expand beyond India into markets such as the United States, United Kingdom, and Australia. The company is expected to launch through a combination of online sales, mobile applications, and exclusive retail stores.
For Kohli, One8 represents more than a business venture. It reflects his vision of building an Indian sports brand that can compete with global giants while inspiring athletes and fitness enthusiasts. As the brand enters its next phase on June 21, all eyes will be on whether One8 can become one of the biggest success stories in Indian sports business history.
[Virat Kohli, One8, One8 Global Launch, Sportswear Brand, Agilitas Sports, Cricket Shoes, Sports Fashion, Indian Startup, Athlete Brand, Sports Business]
#viratkohli #one8 #sportswear #businessnews #startupindia
Indian cricket superstar Virat Kohli is preparing for a major new chapter in his entrepreneurial journey with the global launch of his sportswear and lifestyle brand One8. Inspired by Kohli's iconic jersey number 18, One8 has evolved from a celebrity-backed label into a standalone sportswear brand with ambitions to compete with leading international athletic companies.
The brand was originally launched in partnership with Puma in 2017 and quickly gained popularity through apparel, footwear, fragrances, and lifestyle products. However, in late 2025, Kohli ended his long-standing ****** ociation with Puma and partnered with Indian sportswear company Agilitas Sports to take complete control of One8's future growth and expansion.
Under the new partnership, Agilitas Sports acquired One8 and brought Kohli on board as an investor and co-founder. The goal is to transform One8 into a premium global sportswear brand originating from India. The company plans to compete across multiple categories, including performance footwear, sports apparel, accessories, training gear, and lifestyle fashion.
One8 is expected to officially enter a new phase with its global premiere event scheduled for June 21, 2026. The launch is being positioned as a landmark moment for the brand, with Kohli describing it as his debut as a co-founder. The event is expected to showcase the future vision of One8, including new product lines, branding, and international expansion plans. Reports suggest that the brand will focus heavily on high-performance athletic products designed specifically for Indian and global consumers.
Earlier this year, One8 unveiled its first signature cricket shoe, marking a significant milestone for the brand. The footwear was designed with direct input from Kohli and reflects his vision of combining elite sports performance with modern design. The company is also expanding into women's sportswear, with Indian cricket star Smriti Mandhana joining as a co-creator and ambassador to help develop products for female athletes.
Industry experts believe One8 has the potential to become India's first truly global sportswear brand. Backed by Agilitas' manufacturing capabilities, retail network, and research infrastructure, the brand aims to expand beyond India into markets such as the United States, United Kingdom, and Australia. The company is expected to launch through a combination of online sales, mobile applications, and exclusive retail stores.
For Kohli, One8 represents more than a business venture. It reflects his vision of building an Indian sports brand that can compete with global giants while inspiring athletes and fitness enthusiasts. As the brand enters its next phase on June 21, all eyes will be on whether One8 can become one of the biggest success stories in Indian sports business history.
[Virat Kohli, One8, One8 Global Launch, Sportswear Brand, Agilitas Sports, Cricket Shoes, Sports Fashion, Indian Startup, Athlete Brand, Sports Business]
#viratkohli #one8 #sportswear #businessnews #startupindia
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