2 months ago
Rusk Media Raises ₹100 Crore in Pre-Series C Funding Round Led by Nazara Technologies
Digital entertainment startup Rusk Media has secured ₹100 crore ($10.6 million) in a Pre-Series C funding round led by Nazara Technologies. The funding round also attracted participation from Info Edge Ventures, IvyCap Ventures, and an investor consortium led by Audacity VC. The latest investment strengthens Rusk Media's position as one of India's fastest-growing digital content and entertainment companies.
Founded in 2019 by Mayank Yadav, Rusk Media specializes in creating mobile-first entertainment content for young audiences. The company produces fiction series, animation, unscripted shows, vertical dramas, and live entertainment formats distributed across social media platforms, OTT services, and its own content platform, Alright! TV.
This latest funding comes less than a year after the company raised ₹103 crore ($12 million) in its Series B round. With the new capital infusion, Rusk Media has now raised approximately $32 million in total funding since its inception.
The company plans to use the fresh funds to expand its content portfolio, strengthen and scale Alright! TV, and introduce new sports-focused and audio-first entertainment formats aimed at Gen Z and Gen Alpha audiences. These younger demographics continue to drive content consumption trends across digital platforms, making them a key focus area for future growth.
Rusk Media also announced plans to invest heavily in AI-powered production capabilities. The company is developing proprietary tools designed to reduce production costs, improve content creation efficiency, and enhance monetization opportunities. This move reflects the growing adoption of artificial intelligence within the media and entertainment industry.
Additionally, the startup aims to expand its successful intellectual properties, including I-Popstar and Engaged, into multiple languages and international markets. The strategy is expected to help Rusk Media reach a broader global audience while increasing the value of its content ecosystem.
As part of the investment agreement, representatives from Nazara Technologies and Audacity VC will join Rusk Media's board, providing strategic guidance for the company's next growth phase.
Financially, Rusk Media reported strong performance in FY25. Revenue increased by 43.1% to ₹81.38 crore, compared to ₹56.85 crore in FY24. At the same time, losses narrowed by 11.7%, falling to ₹25.33 crore from ₹28.70 crore in the previous fiscal year, indicating improved operational efficiency.
With growing investor confidence, expanding content offerings, and a strong focus on AI-driven innovation, Rusk Media is positioning itself to become a leading player in India's rapidly evolving digital entertainment landscape.
[Rusk Media, Nazara Technologies, Pre-Series C Funding, Startup Funding, Digital Entertainment, Alright TV, Mayank Yadav, AI Content Creation, Gen Z Content, Indian Startup]
#ruskmedia #startupfunding #digitalmedia #nazaratechnologies #businessnews
Digital entertainment startup Rusk Media has secured ₹100 crore ($10.6 million) in a Pre-Series C funding round led by Nazara Technologies. The funding round also attracted participation from Info Edge Ventures, IvyCap Ventures, and an investor consortium led by Audacity VC. The latest investment strengthens Rusk Media's position as one of India's fastest-growing digital content and entertainment companies.
Founded in 2019 by Mayank Yadav, Rusk Media specializes in creating mobile-first entertainment content for young audiences. The company produces fiction series, animation, unscripted shows, vertical dramas, and live entertainment formats distributed across social media platforms, OTT services, and its own content platform, Alright! TV.
This latest funding comes less than a year after the company raised ₹103 crore ($12 million) in its Series B round. With the new capital infusion, Rusk Media has now raised approximately $32 million in total funding since its inception.
The company plans to use the fresh funds to expand its content portfolio, strengthen and scale Alright! TV, and introduce new sports-focused and audio-first entertainment formats aimed at Gen Z and Gen Alpha audiences. These younger demographics continue to drive content consumption trends across digital platforms, making them a key focus area for future growth.
Rusk Media also announced plans to invest heavily in AI-powered production capabilities. The company is developing proprietary tools designed to reduce production costs, improve content creation efficiency, and enhance monetization opportunities. This move reflects the growing adoption of artificial intelligence within the media and entertainment industry.
Additionally, the startup aims to expand its successful intellectual properties, including I-Popstar and Engaged, into multiple languages and international markets. The strategy is expected to help Rusk Media reach a broader global audience while increasing the value of its content ecosystem.
As part of the investment agreement, representatives from Nazara Technologies and Audacity VC will join Rusk Media's board, providing strategic guidance for the company's next growth phase.
Financially, Rusk Media reported strong performance in FY25. Revenue increased by 43.1% to ₹81.38 crore, compared to ₹56.85 crore in FY24. At the same time, losses narrowed by 11.7%, falling to ₹25.33 crore from ₹28.70 crore in the previous fiscal year, indicating improved operational efficiency.
With growing investor confidence, expanding content offerings, and a strong focus on AI-driven innovation, Rusk Media is positioning itself to become a leading player in India's rapidly evolving digital entertainment landscape.
[Rusk Media, Nazara Technologies, Pre-Series C Funding, Startup Funding, Digital Entertainment, Alright TV, Mayank Yadav, AI Content Creation, Gen Z Content, Indian Startup]
#ruskmedia #startupfunding #digitalmedia #nazaratechnologies #businessnews
